I speak to financial service professionals on a nearly daily basis who say ‘Yep tried Facebook ads, they don’t work’
Some have spent thousands running campaigns with nothing to show in return.
This doesn’t come as a surprise to me.
I often see ads in my feed and cringe at the thought of the money that’s going to waste 🔥💷
Here’s the problem:
If you’re a mortgage broker and you post ad to a cold audience saying something like:
‘We’re your local award winning mortgage broker with over 30 years experience. Give us a call today to see how we can help’
You’re destined to fail ❌
The people seeing your ad have probably seen 10 identical ads that day.
Why would someone ring a company they have never heard of.
Why would someone take notice of a generic ad from a company that has made no effect to discover their specific pain points and desires.
Trust online is at an all time low right now.
You need to earn the trust of your target market before you make an offer.
You don’t want to speak to anyone and everyone
The stand out firms and advisers put a qualification process in front of their leads
They make them jump through hoops to do business with them
You want to speak to people who trust you and you have rapport with.
Why do you think buying leads are generally a waste of money, time and hard to convert.
Because the leads have shown little commitment, they don’t know who you are and they don’t trust you.
Not much different to a cold call.
This is where marketing firms struggle to get good results when it comes to financial service lead generation.
It’s difficult for them to build trust and rapport with the lead or get your brand story and ethics across.
So, what’s the answer?
The answer is to:
1️⃣Define who your ideal client is. And when I say your ideal client, I don’t mean first time buyers or high net worth. I mean really getting specific and building up a customer profile or persona. And that doesn’t mean men aged 45-70. It means David the self employed Accountant who’s 55, plays golf and reads the FT’.
2️⃣Put some stimulus that’s specific to your ideal client in front of your ideal client. This could be a free training that is tailored to your ideal clients pain points and desires. Eg ‘5 Things for Busy Self Employed Accountants Who Want to Retire Early to Avoid When Reviewing Pension Options’.
This free training :
✅Pre sells your service
So you’re only spending the time ringing hot, qualified leads.
This technology allows for you to be autonomously in front of thousands of your ideal clients day in day out.
It’s the closest you’ll ever get to printing as much money as you want, legally!
And buys back time to spend with the family
Beat your competitors who will not have this kind of advanced system in their business yet.. But be quick!
Wanna see it in action?
I filmed a short video that does exactly that.
I'll show you step-by-step how the whole thing works.
Watch it for free today: www.danreddishconsulting.uk