Video Marketing Stats for 2021

Savvy marketers, take note: video is here to stay. Even Mark Zuckerberg believes video is a critical part of our future. The sheer volume of video content online is growing exponentially, as these stats demonstrate.





  • 81% of businesses use video as a marketing tool — up from 63% over the last year. (Hubspot)

  • Mobile video consumption rises by 100% every year. (Insivia)

  • By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)

  • A Facebook executive predicted that their platform will be all video and no text by 2021. (Quartz)

  • 59% of executives say they would rather watch a video than read text. (Wordstream)

  • 75% of all video plays are on mobile devices. (eMarketer)

  • Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

  • 72% of customers would rather learn about a product or service by way of video. (HubSpot)

  • 65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer. (Google)

  • Social media posts with video have 48% more views. (The Marketing Helpline)

  • Social video generates 1200% more shares than text and image content combined. (G2 Crowd)

  • Social video gets shared 1200% more than text and images combined. (Wordstream)

  • Videos attach 300% more traffic and help to nurture leads. (MarketingSherpa)

  • A website is 53 times more likely to reach the front page of Google if it includes video. (Insivia)

  • Including a video on your landing page can boost your conversion rate by up to 80%. (Unbounce)

  • Nearly 50% of internet users look for videos related to a product or service before visiting a store. (Hubspot)

  • Video increases organic search traffic on a website by 157%. (Conversion XL)

  • 97% of marketers say video has helped users gain a better understanding of their products and services. (Hubspot)

  • 52% of marketers say video is the type of content with the best ROI. (HubSpot)

  • Adding video to your emails can increase click rates by 300%. (HubSpot)

  • On average, people spend 2.6x more time on pages with video than without. (Wistia)

  • 64% of consumers will make a purchase after watching branded videos on social platforms. (Tubular Insights)

  • Video is expected to make up 82% of internet traffic by 2021. (Cisco)


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