If you’ve been in the marketing world for awhile, you’ve probably heard of the Rule of 7.
It’s been proven over and over that the more positive contact you have with customers and prospects, the easier it is to develop and sustain relationships and ultimately, close more sales. Unfortunately, you’re one of thousands who are vying for your customers’ attention.
The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service. It’s a marketing maxim developed by the movie industry in the 1930s. Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies.
Today, without a clearly-defined marketing strategy to map out how you’ll touchthat prospect at least 7 times, your odds of success are pretty slim. In fact, today you might need more than those 7 times just to be heard above all the clutter that’s in people’s Newsfeeds or fields of vision.
Check out these tips to get your brand seen:
1) Be on the Social Web
Social media is the perfect tool to make those 7 touches and build brand over time. It's not a quick sales process but it will help you build brand which is what every business should make a priority if they want to last long-term. Being on the social web means just that - being social. Respond to all comments, answer queries, integrate with the local community, get involved in conversations and build relationships.
2) Leverage SEO
Get your website registered with Google then get your URL everywhere and anywhere you can online. Get your site listed on sites like Yelp. Write regular blogs and share them across your social media channels. The more your blogs, key words and links are on the web the better ranking Google will give you. Organic traffic is widely considered the most valuable traffic source for several reasons:
Google directs the highest amount of traffic and they are the most trusted source for people researching a purchase. Google is very, very particular about their rankings and ranking in the top five results for a keyword indicates that your content is high quality.
Moving up in the rankings is difficult and takes time, but once you're there you get to reap the benefits for a long time.
Results on the first page of Google (The Top 10) receive 92% off all search traffic on Google. Traffic drops by 95% on the second page. 33% of clicks from organic search results go to the very first listing on Google.
3) Leverage Paid Ads
Facebook is a great place to start. Go to your competitor's pages and click 'Info and ads' to get inspiration. There are over 2 billion monthly active users on Facebook. Thus, some of your potential customers are definitely using it too. With Facebooks organic (free) reach on the decline it means it’s ever more worth while paying for adverts.
Facebook offers the greatest targeting options ever. Notably, you can reach people not just
by location (countries, counties, cities and even post codes), gender and age, but also by
millions of interests, behaviours, life events, and many other descriptions. Facebook have
a colossal amount of data on its users making it a marketers dream.
4️) Repurpose Content
Only a small percentage of your followers will see your content the first time you post it. Repost the most engaging pieces of content 2, 3 even 4 times to give the rest of your audience the chance to see it. You can easily detect your best performing content in your pages insights.
5) Don't Rely on One Platform.
Have a presence on as many platforms as you can. If you get more business from a specific platform then focus your energy there but still make sure to give some attention to the others and get to know how they work. If you put all your eggs in one basket you could be setting your self up for a fall should that platform have a radical change in the algorithm which is a likely outcome.